Set Wet SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 4903
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SWOT Analysis of Set Wet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Set Wet

Parent Company

Marico

Category

Deodorant

Sector

FMCG

Tagline/ Slogan

Very Very Sexy

USP

Increases your style quotient with Set Wet Deodorant

STP

Segment

Outdoor-oriented, Fashion oriented, Trendy

Target Group

Urban young upper middle class

Positioning

A nice fragrance spray which is a must-have for today's confident and stylish man

SWOT Analysis

Strengths

1. Has a strong brand name & presence in India
2. Effective advertising and branding targeting the youth
3. Good distribution, Promotions and campaigns for luring customers
4. Also provides a grooming range like hair gel with which it is pushed to increase sales

5. Popular ad campaigns on TV and print ads instantly attract the youth

Weaknesses

1. Only an urban market phenomenon
2. High pricing reduces the target market
3.Controversial advertising often leads to legal issues

Opportunities

1. Coming up with Limited Edition fragrances
2. Tie up with hotel chains and large organizations like gym chains etc.

3. With the young population significantly increasing in India and the demographics shifting to the urban side, there lies a huge opportunity to increase the market share

4. Push with other Marico products

Threats

1. Deodorants sales are seasonal. Maximum sales happen in the summer months (April to September)
2. Competition from Premium Segment Deodorants like Burberry, Body Shop

Competition

Competitors

1. Axe Deodorant
2. Zatak
3. Fuel Deodorant

4. Manhunt Deodorant

5. Fogg Deodorant

6. 18+ Deodorant



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