Set Wet SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 5421
Advertisements

SWOT Analysis of Set Wet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Set Wet

Parent Company

Marico

Category

Deodorant

Sector

FMCG

Tagline/ Slogan

Very Very Sexy

USP

Increases your style quotient with Set Wet Deodorant

STP

Segment

Outdoor-oriented, Fashion oriented, Trendy

Target Group

Urban young upper middle class

Positioning

A nice fragrance spray which is a must-have for today's confident and stylish man

SWOT Analysis

Strengths

1. Has a strong brand name & presence in India
2. Effective advertising and branding targeting the youth
3. Good distribution, Promotions and campaigns for luring customers
4. Also provides a grooming range like hair gel with which it is pushed to increase sales

5. Popular ad campaigns on TV and print ads instantly attract the youth

Weaknesses

1. Only an urban market phenomenon
2. High pricing reduces the target market
3.Controversial advertising often leads to legal issues

Opportunities

1. Coming up with Limited Edition fragrances
2. Tie up with hotel chains and large organizations like gym chains etc.

3. With the young population significantly increasing in India and the demographics shifting to the urban side, there lies a huge opportunity to increase the market share

4. Push with other Marico products

Threats

1. Deodorants sales are seasonal. Maximum sales happen in the summer months (April to September)
2. Competition from Premium Segment Deodorants like Burberry, Body Shop

Competition

Competitors

1. Axe Deodorant
2. Zatak
3. Fuel Deodorant

4. Manhunt Deodorant

5. Fogg Deodorant

6. 18+ Deodorant


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Set Wet. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: