Loctite SWOT Analysis
Loctite is one of the leading brands in the FMCG sector. Loctite SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Loctite:
Quick Glance:
Loctite Strengths
- It is the World’s no. 1 Brand in Adhesive and sealants
- Started in 1953, it has been the leader in technology in adhesives and has excellent R&D facilities and researchers
- Loctite has a wide range of popular products for specific needs of both the industrial and home users of adhesives
- Newproduct development is possiblethrough an extensive user survey, dedicated research spanning several years and leveraging the latest advances in technology
- Loctite has a Global presence in all major markets and has a huge loyal customer base
- It has extensive sales & distribution network across 125 countries
Above are the strengths in the SWOT Analysis of Loctite. The strengths of Loctite looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Loctite Weaknesses
- It is hard for Loctite to change its image from a glue company to that of a high-technologycompany
- Loctite cannot sustain price wars with local competitors because of the higher prices of its superior quality products
These were the weaknesses in the Loctite SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Loctite Opportunities
- Focus on green and sustainable technologies can further enhance the superior image of Loctite and add a socially responsible dimension
- Extensive training of industrial customers would provide superior competitive advantage to Loctite and a loyal customer base
- It can leverage its superior technology to foray into diverse businesses likeelectronics, automotive, aerospace, machine building and medical devices, as well as many fields of general industry
- Significant worldwide growth is anticipated in the technology-intensive area of high performance adhesives and sealants
Above we covered the opportunities in Loctite SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Loctite Threats
- Prospective customers often regarded adhesives or fastenings as the least important components of their products
- Environmental as well as health and safety issues have been forcing companies to adopt more sustainable technologies which require heavy R& D investments
- Foreign competition in these products is expected to become more intense as companies assume a global business orientation
The threats in the SWOT Analysis of Loctite are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Loctite SWOT analysis.
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About Loctite
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Loctite Overview | |
|---|---|
| Parent Company |
Henkel |
| Category |
Adhesive, Sealants |
| Sector | |
| Tagline/ Slogan |
There’s a Loctite adhesive for every job, including yours |
| USP |
World's #1 brand of engineering adhesives & sealants |
| Loctite STP | |
| Segmentation |
All users of adhesives |
| Target Market |
Industrial users and Hobbyist |
| Positioning |
Whatever you need to build, create or repair, there’s a Loctite adhesive specially formulated for you |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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