Tide Naturals SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2403
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SWOT Analysis of Tide Naturals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tide Naturals

Parent Company

P&G

Category

Soap & Detergents

Sector

FMCG

Tagline/ Slogan

Naye jaise white ho to Tide ho

USP

A tier-3 (lower middle class) detergent which is primarily used in the segment as a special wash detergent

STP

Segment

Soap & Detergents

Target Group

Lower middle class (Tier 3 & Tier 4)

Positioning

A detergent powder which provides cleanliness keeping the hands of the washer smooth at the same time

SWOT Analysis

Strengths

1. Leverages on the brand name of TIDE
2. Leverages on the strong distribution network of P&G
3. Good brand visibility and advertising with new ad campaigns to keep brand top-of-the-mind

4. Strong parent brand ensure excellent distribution

Weaknesses

1. Loses out on sales due to premium pricing strategies since it operates in a segment which is price sensitive
2.Lower awareness about the product in the mass market segment and cannibalisation is a concern

Opportunities

1. To increase the sales of the product in tier-3 & tier-4 using promotions
2. Tap the rural market by collaborating with various NGOs

Threats

1. Low profit margins in detergent sector
2.Threat from existing and new players in the market

Competition

Competitors

1. Ghari
2. Rin
3. Active Wheel
4. Nirma



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