Gentelle SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1311
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SWOT Analysis of Gentelle with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gentelle

Parent Company

Gentelle

Category

Baby care

Sector

FMCG

Tagline/ Slogan

-

USP

Provides good quality baby care solutions customized to the baby needs

STP

Segment

Baby care products

Target Group

Upper middle class families looking for quality baby care products

Positioning

Provides good quality baby care solutions customized to the baby needs

SWOT Analysis

Strengths

1. Attractive packaging for kids
2. Plethora of products
3. Good product quality as it is specially made for babies and kids

4. Good availability through multi-brand retail outlets

Weaknesses

1. Yet to gain foothold in the global market
2. Priced higher than competitor’s products, thus reducing market share

3. Limited brand recall due to less advertising and marketing activities

Opportunities

1. Non-traditional promotions to increase word of mouth

2. Increase rural penetration

Threats

1. Excessive promotion of any product making it almost generic
2. Availability of cheap substitutes and low priced competitors

Competition

Competitors

1. Johnson & Johnson
2. Reckitt Benckiser
3. Paras Pharmaceuticals



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