3M Glue SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2832
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SWOT Analysis of 3M Glue with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

3M Glue

Parent Company

3M

Category

Adhesive

Sector

FMCG

Tagline/ Slogan

-

USP

Low stickiness long term solution

STP

Segment

Adhesives and glues

Target Group

Urbane upper middle class consumers looking for high quality adhesive

Positioning

Provides long term adhesive solution with no stickiness on hands

SWOT Analysis

Strengths

1. User friendly attractive webpage
2. Plethora of products with a wide range
3. Good quality product perception

4. Has a stronghold in both institutional and individual solutions

Weaknesses

1. Not a very strong distribution network in emerging economies
2. Limited awareness of brand amongst consumers

Opportunities

1. Target those cities and distribution channels where Pidilite has a relatively weaker presence
2. Competitions and contests for students organized at school and junior college levels is gaining popularity

Threats

1. Low switching costs amongst consumers
2.Many market players operating in India
3. Difficult to differentiate product

Competition

Competitors

1. Loctite
2. Pidilite
3. Pritt



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