SWOT Analysis of 3M Glue with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Low stickiness long term solution
Adhesives and glues
Urbane upper middle class consumers looking for high quality adhesive
Provides long term adhesive solution with no stickiness on hands
1. User friendly attractive webpage 2. Plethora of products with a wide range 3. Good quality product perception
4. Has a stronghold in both institutional and individual solutions
1. Not a very strong distribution network in emerging economies 2. Limited awareness of brand amongst consumers
1. Target those cities and distribution channels where Pidilite has a relatively weaker presence 2. Competitions and contests for students organized at school and junior college levels is gaining popularity
1. Low switching costs amongst consumers 2.Many market players operating in India 3. Difficult to differentiate product
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