Whitetone SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1320
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SWOT Analysis of Whitetone with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Whitetone

Parent Company

Vini group of companies

Category

Face Powder

Sector

FMCG

Tagline/ Slogan

De goraa nikhaar, instantly

USP

Provides instant fairness

STP

Segment

White toning face powder

Target Group

Young urbane females looking for convenient fairness options

Positioning

As a fairness product to be applied after cream before going out which provides instant fairness

SWOT Analysis

Strengths

1. Advertisement aligned with positioning
2. Good packaging and visibility through TVCs
3. Positions itself as an after cream product applicant which kind of differentiates it from fairness creams

4. Growing interest in personal grooming amongst Indian female population
5. The growing urban population leading to higher sense of personal care

Weaknesses

1. The brand has a limited market share compared to international leaders
2. Allegations of false results of using fairness creams hurts brand image

Opportunities

1. Introduce a similar product for men
2. Non-traditional promotional means to create word of mouth

Threats

1. Lot of competition in the market regarding fairness creams
2. Foreign players also coming in with FDI in retail

Competition

Competitors

1. Fair & lovely
2. Garnier lite

3. Olay

4. Nivea

5. Ponds



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