Sundeo Summer Powder SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1188
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SWOT Analysis of Sundeo Summer Powder with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sundeo Summer Powder

Parent Company

Vini Group of companies

Category

Talcum Powder

Sector

FMCG

Tagline/ Slogan

Stay dry. Stay Fresh.

USP

Keeps you dry & fresh during summers

STP

Segment

Talcum powder for summers

Target Group

People who sweat a lot during summers but want to evade the side-effects of the same (body odor problems)

Positioning

As an effective solution to the body odor problems due to excessive sweating during summer and provides freshness at the same time

SWOT Analysis

Strengths

1. Effective functional marketing
2. Good understanding of the market being a local player

3. Good advertising via television commercials

4. Good distribution and availability owing to parent brand

Weaknesses

1. Not a very high brand awareness amongst consumers
2. Foreign players have a higher quality brand perception

Opportunities

1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market
3. Use non-traditional promotional means to increase word of mouth about the product

Threats

1. Increasing competition as many companies trying to enter into this segment
2. Cheap imitation products

Competition

Competitors

1. Nycil

2. Dermicool
3.Shower to Shower

4. Boro Plus prickly heat powder



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