SWOT Analysis of Pritt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Put a friend on your desk
Does the job in a very convenient manner
Adhesives and glues
Urbane upper middle class consumers looking for high quality adhesive
A convenient adhesive solution which is more of a friend than a mere stationery
1. User friendly attractive online presence 2. Strong brand name 3. Good quality product perception 4. Attractive packaging to attract the customer
5. Strong backing of parent company ensures good distribution
1. Limited presence and awareness of the product in emerging economies
2. Competitive scenario means margins and share is limited
1. Target those cities and distribution channels where competitors have a relatively weaker presence 2. Competitions and contests for students organized at school and junior college levels is gaining popularity
1. Low switching costs amongst consumers 2.Many market players operating in India 3. Difficult to differentiate product
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