Pritt SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1379
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SWOT Analysis of Pritt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pritt

Parent Company

Henkel

Category

Adhesive

Sector

FMCG

Tagline/ Slogan

Put a friend on your desk

USP

Does the job in a very convenient manner

STP

Segment

Adhesives and glues

Target Group

Urbane upper middle class consumers looking for high quality adhesive

Positioning

A convenient adhesive solution which is more of a friend than a mere stationery

SWOT Analysis

Strengths

1. User friendly attractive online presence
2. Strong brand name
3. Good quality product perception
4. Attractive packaging to attract the customer

5. Strong backing of parent company ensures good distribution

Weaknesses

1. Limited presence and awareness of the product in emerging economies

2. Competitive scenario means margins and share is limited

Opportunities

1. Target those cities and distribution channels where competitors have a relatively weaker presence
2. Competitions and contests for students organized at school and junior college levels is gaining popularity

Threats

1. Low switching costs amongst consumers
2.Many market players operating in India
3. Difficult to differentiate product

Competition

Competitors

1. Loctite
2. Pidilite
3. 3M Glue



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