SWOT Analysis of Hari Darshan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hari Darshan Sevashram Ltd.
Incense sticks and spiritual
Incense and spirituals
Known for purity
People looking for incense sticks, dhoop etc.
Middle and upper middle class
Mark of purity in its products
1. It is one of the largest manufacturers of Incense Spirituals Aromatherapy Products, Fragrances, and other related products.
2. There is a strong emphasis on purity for which a stringent quality process is followed. 3.Skilled professionals are involved in the making of the incense sticks 4.It is Involved in constant up-gradation of technology.
1.Low profit margin in this sector
2. Limited market share owing to intense competition
1. Expansion opportunities in India 2.Diversification into new products like aromatic oils etc.
3. Export opportunities could be tapped
1.Strong competition from several local players in this business 2.Brand switching cost is low
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