Hari Darshan SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1158
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SWOT Analysis of Hari Darshan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hari Darshan

Parent Company

Hari Darshan Sevashram Ltd.

Category

Incense sticks and spiritual

Sector

FMCG

Tagline/ Slogan

Incense and spirituals

USP

Known for purity

STP

Segment

People looking for incense sticks, dhoop etc.

Target Group

Middle and upper middle class

Positioning

Mark of purity in its products

SWOT Analysis

Strengths

1. It is one of the largest manufacturers of Incense Spirituals Aromatherapy Products, Fragrances, and other related products.

2. There is a strong emphasis on purity for which a stringent quality process is followed.
3.Skilled professionals are involved in the making of the incense sticks
4.It is Involved in constant up-gradation of technology.

Weaknesses

1.Low profit margin in this sector

2. Limited market share owing to intense competition

Opportunities

1. Expansion opportunities in India
2.Diversification into new products like aromatic oils etc.

3. Export opportunities could be tapped

Threats

1.Strong competition from several local players in this business
2.Brand switching cost is low

Competition

Competitors

1.ITC Mangaldeep
2.Hem Incense
3.Bharatwasi



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