Revlon Lipstick SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 6487
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SWOT Analysis of Revlon Lipstick with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Revlon Lipstick

Parent Company

Revlon

Category

Personal Care

Sector

FMCG

Tagline/ Slogan

Look me in the lips; Lips that shine with killer color

USP

Quality lip style

STP

Segment

Personal lip care for women

Target Group

Women who want quality lip style

Positioning

As a quality personal care product which brings the innovation of USA to India

SWOT Analysis

Strengths

1. Variety of products like lip liner, gloss and color
2. Good quality and product variety
3. Endorsed by popular artists in USA
4. Wide range for the customers to choose from and good marketing through TVCs and print ads

5. Good distribution and availability of the product

6. Strong brand name of the parent company adds value

Weaknesses

1. Many players in the market restrict market share

2. Brand penetration is mostly in the cities

Opportunities

1. Non-traditional promotional activities
2. Collaborate for the networking based model in India which might help increase reach in India

Threats

1. Lots of local competitors
2. People usually prefer price over quality

Competition

Competitors

1. Lakme
2. Oriflame
3. Elle


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