SWOT Analysis of Revlon Lipstick with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Look me in the lips; Lips that shine with killer color
Quality lip style
Personal lip care for women
Women who want quality lip style
As a quality personal care product which brings the innovation of USA to India
1. Variety of products like lip liner, gloss and color 2. Good quality and product variety 3. Endorsed by popular artists in USA 4. Wide range for the customers to choose from and good marketing through TVCs and print ads
5. Good distribution and availability of the product
6. Strong brand name of the parent company adds value
1. Many players in the market restrict market share
2. Brand penetration is mostly in the cities
1. Non-traditional promotional activities 2. Collaborate for the networking based model in India which might help increase reach in India
1. Lots of local competitors 2. People usually prefer price over quality
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