Revlon Nail Art Moon Candy SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2262
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SWOT Analysis of Revlon Nail Art Moon Candy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Revlon Nail Art Moon Candy

Parent Company

Revlon

Category

Personal Care

Sector

FMCG

Tagline/ Slogan

Dare to be cosmic

USP

Personal care product at a good quality

STP

Segment

Personal care for women

Target Group

Women who want quality lip style

Positioning

As a quality personal care product which brings the innovation of USA to India

SWOT Analysis

Strengths

1. First international color cosmetics brand product to be launched worldwide
2. Good marketing and visibility through TVCs and print ads
3. Endorsed by popular artists and celebrities in USA
4. Good quality products

5. Variety of products like enamel and enamel remover

Weaknesses

1. Many players in the market restrict market share

2. Brand penetration is mostly in the cities

Opportunities

1. Non-traditional promotional activities
2. Collaborate for the networking based model in India which might help increase reach in India

Threats

1. Lots of local competitors
2. People usually prefer price over quality

Competition

Competitors

1. Lakme
2. Oriflame
3. Elle


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