SWOT Analysis of Revlon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Beyond Natural; Irresistibly Attractive
Quality personal care
Personal care products for women
Women who want quality personal care and style
As a quality personal care product which brings the innovation of USA to India
1. First international color cosmetics brand to be launched worldwide 2. Formed a collaboration with many firms which helped expand in India 3. Endorsed by popular artists in USA 4. Good quality products
5. A global brand name with association with many international celebrities
6. Has a workforce of over 7000 employees
1. Many players in the market restrict market share
2. Brand penetration is mostly in the cities
1. Non-traditional promotional activities 2. Collaborate for the networking based model in India which might help increase reach in India
1. Lots of local competitors 2. Changing preferences of customers
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