Revlon SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 8271
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SWOT Analysis of Revlon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Revlon

Parent Company

Revlon

Category

Personal Care

Sector

FMCG

Tagline/ Slogan

Beyond Natural; Irresistibly Attractive

USP

Quality personal care

STP

Segment

Personal care products for women

Target Group

Women who want quality personal care and style

Positioning

As a quality personal care product which brings the innovation of USA to India

SWOT Analysis

Strengths

1. First international color cosmetics brand to be launched worldwide
2. Formed a collaboration with many firms which helped expand in India
3. Endorsed by popular artists in USA
4. Good quality products

5. A global brand name with association with many international celebrities

6. Has a workforce of over 7000 employees

Weaknesses

1. Many players in the market restrict market share

2. Brand penetration is mostly in the cities

Opportunities

1. Non-traditional promotional activities
2. Collaborate for the networking based model in India which might help increase reach in India

Threats

1. Lots of local competitors
2. Changing preferences of customers

Competition

Competitors

1. Garnier
2. Avon
3. Lakme

4. L’oreal



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