Denim Shaving Cream SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2261
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SWOT Analysis of Denim Shaving Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Denim Shaving Cream

Parent Company

HUL

Category

Personal Care (men)

Sector

FMCG

Tagline/ Slogan

For the man who doesn’t have to try too hard

USP

Easy shaving experience

STP

Segment

Shaving cream for men

Target Group

A metrosexual male looking for a high quality shaving experience

Positioning

A shaving cream which provides a high quality shaving experience with relative ease

SWOT Analysis

Strengths

1. Good quality products and packaging
2. Has a good presence in the market with significant market share
3. Good advertising and packaging
4. Good brand recall due to presence of complementary products

5. Good distribution and availability of the product

6. Strong brand name of the parent company adds value

Weaknesses

1. Large number of brands in market ensure limited market share
2.Tough to expand in premium segment and lesser rural penetration

Opportunities

1.Increase penetration in rural areas
2.Increase frequency of shave in a week
3.High growth market segment
4.Expansion into premium segment through gel and foam formulations

Threats

1.Increasing local and international competitors
2.More sophisticated and innovative products such as gel bases formulation by competitors
3.Cheaper local market variants are available

Competition

Competitors

1.Dettol shaving cream
2.Axe shaving cream
3.Old Spice shaving cream
4.Gillette shaving cream
5.Palmolive shaving cream
6.Vi-John shaving cream
7.Nivea shaving cream
8.Park Avenue shaving cream



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