SWOT Analysis of Denim Shaving Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Denim Shaving Cream
Personal Care (men)
For the man who doesn’t have to try too hard
Easy shaving experience
Shaving cream for men
A metrosexual male looking for a high quality shaving experience
A shaving cream which provides a high quality shaving experience with relative ease
1. Good quality products and packaging 2. Has a good presence in the market with significant market share 3. Good advertising and packaging 4. Good brand recall due to presence of complementary products
5. Good distribution and availability of the product
6. Strong brand name of the parent company adds value
1. Large number of brands in market ensure limited market share 2.Tough to expand in premium segment and lesser rural penetration
1.Increase penetration in rural areas 2.Increase frequency of shave in a week 3.High growth market segment 4.Expansion into premium segment through gel and foam formulations
1.Increasing local and international competitors 2.More sophisticated and innovative products such as gel bases formulation by competitors 3.Cheaper local market variants are available
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