Prega News SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1947
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SWOT Analysis of Prega News with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Prega news’

Parent Company

Mankind Pharma

Category

Personal care

Sector

FMCG

Tagline/ Slogan

‘sure ho jaye’

USP

Detection results within 5 minutes

STP

Segment

Pregnancy detection card

Target Group

Young women

Positioning

One step home pregnancy test kit with immediate results

SWOT Analysis

Strengths

1. As per IMS health data Nov'11, PregaNews is the largest selling Pregnancy detection card in India.

2. A dedicated website that addresses queries of consumers and provides information

3. The celebrity endorsements by popular television characters add highly to the brand recall

4. Strong distribution network and presence in rural areas and tier-2, tier-3 cities

Weaknesses

1. Company just relies on TV as a medium for promotion

2. Priced higher than the competitors

Opportunities

1. Can increase awareness and encourage trials by associating with women seminars and forums

2. Higher brand recall can be achieved by leveraging on the brand name in communication

Threats

1. The product awareness is not very high

2. Consumer perceived issues about efficacy and reliability of product. They prefer visiting obstetrician to be completely sure.

Competition

Competitors

1. Velocit
2. Pregcolor

3. Clearview

4. Acutest



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