Emami Hairlife SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1219
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SWOT Analysis of Emami Hairlife with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Emami Hairlife’

Parent Company

Emami

Category

Haircare

Sector

FMCG

Tagline/ Slogan

‘No Jhanjhat’

USP

The first ready-to-use instant hair pack enriched with goodness of soya proteins, multivitamins and Keraherbs 11, it’s a perfect balance of rare herbs that dramatically vitalizes and strengthen your hair roots

STP

Segment

Hair pack

Target Group

Young and middle aged women

Positioning

Total hair solution with herbal ingredients and convenient application

SWOT Analysis

Strengths

1. The company launched an ‘instant hair pack’ that promises beautiful healthy hair in 10 minutes.
2. The concept in itself has proved to be a differentiator for the brand, thus no immediate competition.

3. It is available in convenient sachets ready to use without any hassles.

Weaknesses

1. Despite its unique attributes, company has not been able to

build high brand association and awareness

2. The positioning does not highlight the unique ingredients present and just focuses on the application aspect

Opportunities

1. First of a kind product would help company achieve high brand recall
2. Introduction of newer variants would help better penetration in both rural and urban markets

3. The company can look at tapping alternative channels of distribution such as beauty parlors

Threats

1. With low awareness of the product, women still rely on homemade packs or beauty parlors for their needs.
2. With unique ingredients required, the climbing raw material costs and sourcing might create difficulties

Competition

Competitors

None


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