Vicco Narayani Cream SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1525
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SWOT Analysis of Vicco Narayani Cream with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Vicco Narayani cream’

Parent Company

Vicco

Category

Personal care- Skin care

Sector

FMCG

Tagline/ Slogan

--

USP

Totally Ayurved based medicine containing variety of oils like Rai, Nilgiri, Devdaru, Pudina etc. These oils mixed with Kapur, Wintergreen, Peppermint phool, Ajwan phool lead to a combination give an excellent anti-inflammatory preparation.

STP

Segment

Pain relief cream

Target Group

Entire family

Positioning

A multi-utility all cure product

SWOT Analysis

Strengths

1.  Vicco is a household name in India with a strong legacy and the brand benefits from that.
2. Totally Ayurvedic enriched with natural do-good ingredients
3. It is multipurpose cream in true sense and can cure backache, chest pain, muscular pains, itching, nasty cough, cold and headaches.

Weaknesses

1. Company has not engaged into any advertisements for the product, brand awareness is negligible
2. It is comparatively high priced and not many SKUs at different price points are available

3.The antiseptic proposition is alone not sufficient to compete in mass market skin care category

Opportunities

1. Increase visibility and push through trade promotions
2. Start advertising to create a pull for the brand
3. As more and more people are opting for Ayurvedic Medicinal system, they will find Narayani Cream a useful ally in combating multifarious diseases, body disorders without worrying about side-effects.

Threats

1.  Intense competition leading to frequent value for money deals & discounts
2. Distribution problems due to the cluttered segment & scattered market

3. Competition from instant relief medicines from established Pharma giants.

Competition

Competitors

1. Fast relief

2. Iodex



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