Zandu Gluco Charge SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 1196
Advertisements

SWOT Analysis of Zandu Gluco Charge with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Zandu Gluco charge’

Parent Company

Emami/Zandu

Category

Healthcare

Sector

FMCG

Tagline/ Slogan

‘Energy se bharpur, Bimariyon se rakkhey duur’

USP

A glucose based energy drink mix fortified with the goodness of Vitamin C.

STP

Segment

Glucose energy drink

Target Group

Middle class families

Positioning

It will not only replenish energy, but will also help provide immunity against common illnesses caused by the heat, humidity and pollution of harsh summers.

SWOT Analysis

Strengths

1. Zandu is a century old household name in Ayurvedic products and thus the product also benefits from the strong brand name association

2. The advertisement aptly targets the family and strongly focuses on the brand proposition.

Weaknesses

1. Packaging on similar lines as competitors

2. Positioning based on a drink to be consumed in summers would restrict its consumption to that season only.

Opportunities

1. Leveraging on the strong distribution network of Emami and ensuring wide reach and penetration

2. The brand can also engage in extensive BTL activities to ensure better visibility and induce product trials

Threats

1. With strong established players in the segment, it would be challenging to carve out a share for the brand in the market.

2. Categories like chyawanprash and other health drinks would act as substitutes.

Competition

Competitors

1.Heinz Glucon-D

2.Dabur Glucose-D



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.