SWOT Analysis of Cif with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Home Care - Detergent
Tough Cleaning Minimum Effort; The best cleaner to let you shine
The World’s leading cream cleaner
Specialist Surface Cleaner
All households in the urban areas
A specialist surface cleaner that can be used on all types of surfaces - Kitchen tiles, gas stove, kitchen platform, floor, mirror, fridge, taps, bath tub and furniture
1. No. 1 cream cleaner in the world 2. Already an established brand in countries like France, Germany & Russia 3. Cif is sold in over 50 countries with the names like Jif, Vim, Viss and Handy Andy 4.Good brand presence in retail stores
1. Small segment as it is only for urban areas primarily 2. Relevance only to Urban Population 3. Lesser advertising as compared to other fmcg brands
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