SWOT Analysis of Close Up with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care – Toothpaste
Taazgi Jo Paas Laye
Close Up is synonymous with 'Freshness' that gives a confidence to get close to someone you love.
Gel Toothpaste – Alternative to White Toothpaste
Urban population specially the youth
Toothpaste that is also a mouthwash for fresh breath
1. First gel toothpaste in India – launched in 1980 2. The dual benefits (shiny white teeth & fresh breath) and a modern ingredient (Mouthwash) makes it very appealing 3. Market leader in the gel-segment for almost 3 decades 4. Excellent advertising and branding
1. Popular only in Urban Areas 2. Range contains only gel based toothpastes, no option like 2 in 1 or cream based
1.India's 1st singing contest 'Close-UpSangeetMuqabala' on Radio and 'Close-Up Antakshari' on TV. 2. First mover of the gel paste segment 3. Strong positioning in the segment of 2 in 1 toothpaste
1. Many variants of toothpaste can be confusing for the consumer 2.Many people in rural India still clean their teeth with traditional products (neem twigs, salt, ash) 3. New entrants in the segment
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