Pampers SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 10251
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SWOT Analysis of Pampers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

‘Pampers’

Parent Company

Procter and Gamble

Category

Personal Care brands- Baby Care

Sector

FMCG

Tagline/ Slogan

Give your child the gift of guaranteed dryness

USP

Leading player in the diaper market

STP

Segment

Upper class society

Target Group

Regular buyers of diapers ready to pay a premium

Positioning

Guaranteed dryness and care of baby’s sensitive skin

SWOT Analysis

Strengths

1. Highest market share among its competitors
2. Higher brand interest of consumers in Pampers than others
3. Aggressive advertising by P&G
4. Strong distribution network of P&G

Weaknesses

1. High cost
2. Aggresive competitors

Opportunities

1. Regular innovations in the product to maintain customers’  high involvement
2.Good CSR activities to promote the product
3.Innovative ways to connect with mothers

Threats

1. Pricewars with competitors
2. Sensitive product, any small mishap can hurt the image of the product and will lose the support of mothers
3.Easy substitutes

Competition

Competitors

1.Huggies
2.Johnson & Johnson



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