SWOT Analysis of Oral-B with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Procter and Gamble
Personal Care brands - Hygiene
The brand more dentists use themselves worldwide
Global leader in toothbrush market
People having medium purchasing power. Middleclass and higher classes
People looking for good quality and innovative products in toothbrushes
Dentist’s choice of toothbrush
1. Frequent and many innovations in a low involvement product like toothbrush 2. Introduction of new features regularly 3. Focuses on solving problems commonly associated with toothbrush use 4. Aggressive advertising
1.Could not replicate its leading position in India as it is globally 2.Price wars with competitors 3.New innovations coming up in the market 4.Indian market not as responsive to innovations in toothbrushes as global market
1.More innovations to differentiate from the competitors 2.Increasing involvement in personal care products 3.Differentiated advertising methods to attract customers
1.Aggressive competition 2.Regular introduction of new products by competitors 3.Copied innovation by competitors
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