Oral-B SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 12521
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SWOT Analysis of Oral-B with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oral -B

Parent Company

Procter and Gamble

Category

Personal Care brands - Hygiene

Sector

FMCG

Tagline/ Slogan

The brand more dentists use themselves worldwide

USP

Global leader in toothbrush market

STP

Segment

People having medium purchasing power. Middleclass and higher classes

Target Group

People looking for good quality and innovative products in toothbrushes

Positioning

Dentist’s choice of toothbrush

SWOT Analysis

Strengths

1. Frequent and many innovations in a low involvement product like toothbrush
2. Introduction of new features regularly
3. Focuses on solving problems commonly associated with toothbrush use
4. Aggressive advertising

Weaknesses

1.Could not replicate its leading position in India as it is globally
2.Price wars with competitors
3.New innovations coming up in the market
4.Indian market not as responsive to innovations in toothbrushes as global market

Opportunities

1.More innovations to differentiate from the competitors
2.Increasing involvement in personal care products
3.Differentiated advertising methods to attract customers

Threats

1.Aggressive competition
2.Regular introduction of new products by competitors
3.Copied innovation by competitors

Competition

Competitors

1.Colgate
2.Pepsodent
3.Close Up



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