Gillette Mach3 SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 8442
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SWOT Analysis of Gillette Mach3 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gillette Mach 3

Parent Company

Procter & Gamble

Category

Personal Care Brands - Shaving

Sector

FMCG

Tagline/ Slogan

The best a man can get

USP

Good technology that entered early in the market attracting loyal customers and developed its base

STP

Segment

Young males and males in the age group of 25-44,

Target Group

Males requiring good quality grooming products

Positioning

Triple blade razor with increased safety and easy to use

SWOT Analysis

Strengths

1. Triple blade razor – new technology attracting users
2. Uranium coating – more life than other razors and is Safe and easy to use, causes very less cuts
3. Aggressive advertising
4. Provides quality and innovation both to the users

Weaknesses

1. Costlier than other razors, everyday use item is required to be cheaper
2. Not easily available, Mostly available in big stores
3. Expensive brand maintenance

Opportunities

1.Consumer brand preference
2.Increased grooming of men has led to an increase in demand of sophisticated products
3.Increasing demand for high quality products with different technology

Threats

1.Growth in substitutes
2.Price sensitive market
3.Price wars with competitors

Competition

Competitors

1.HUL (Hindustan Unilever Limited)
2.Braun
3.Godrej



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