Gillette Mach3 SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 10177

SWOT Analysis of Gillette Mach3 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gillette Mach 3

Parent Company

Procter & Gamble


Personal Care Brands - Shaving



Tagline/ Slogan

The best a man can get


Good technology that entered early in the market attracting loyal customers and developed its base



Young males and males in the age group of 25-44,

Target Group

Males requiring good quality grooming products


Triple blade razor with increased safety and easy to use

SWOT Analysis


1. Triple blade razor – new technology attracting users
2. Uranium coating – more life than other razors and is Safe and easy to use, causes very less cuts
3. Aggressive advertising
4. Provides quality and innovation both to the users


1. Costlier than other razors, everyday use item is required to be cheaper
2. Not easily available, Mostly available in big stores
3. Expensive brand maintenance


1.Consumer brand preference
2.Increased grooming of men has led to an increase in demand of sophisticated products
3.Increasing demand for high quality products with different technology


1.Growth in substitutes
2.Price sensitive market
3.Price wars with competitors



1.HUL (Hindustan Unilever Limited)

The table above concludes the Gillette Mach3 SWOT analysis along with its marketing strategy and brand parameters.


Browse marketing analysis of more brands and companies similar to Gillette Mach3. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: