SWOT Analysis of Gillette Mach3 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Gillette Mach 3
Procter & Gamble
Personal Care Brands - Shaving
The best a man can get
Good technology that entered early in the market attracting loyal customers and developed its base
Young males and males in the age group of 25-44,
Males requiring good quality grooming products
Triple blade razor with increased safety and easy to use
1. Triple blade razor – new technology attracting users 2. Uranium coating – more life than other razors and is Safe and easy to use, causes very less cuts 3. Aggressive advertising 4. Provides quality and innovation both to the users
1. Costlier than other razors, everyday use item is required to be cheaper 2. Not easily available, Mostly available in big stores 3. Expensive brand maintenance
1.Consumer brand preference 2.Increased grooming of men has led to an increase in demand of sophisticated products 3.Increasing demand for high quality products with different technology
1.Growth in substitutes 2.Price sensitive market 3.Price wars with competitors
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