Duracell SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 6976
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SWOT Analysis of Duracell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Duracell

Parent Company

Procter and Gamble

Category

Electronics

Sector

FMCG

Tagline/ Slogan

Lasts longer, much longer

USP

Market leader and excellent brand recognition

STP

Segment

Males in the age group of 35-44, young boys because of their increasing use of electronic items

Target Group

People having interest in various electronic items introduced in the market, household electronic item users

Positioning

Good quality battery which works for longer hours than usual batteries

SWOT Analysis

Strengths

1. Strong brand equity
2. Strong financial position
3. Excellent customer service
4. Advanced technology

5.Strong distribution network

Weaknesses

1.Lesser players but highly competitive market
2.High R&D costs for innovation

Opportunities

1.Product and services expansion
2.Innovations will build up its market share
3.Increased demand for electronic products

Threats

1. Lower prices of competitors
2.Cheaper technology
3.Extremely competitive market of disposable batteries

4. Highly price elastic market with launch of superior products by customers

5. Products with conventional batteries going extinct

Competition

Competitors

1.Energizer
2.Panasonic
3.Sony



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