Duracell SWOT Analysis
Duracell is one of the leading brands in the FMCG sector. Duracell SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Duracell:
Quick Glance:
Duracell Strengths
- Strong brand equity
- Strong financial position
- Excellent customer service
- Advanced technology
- Strong distribution network
Above are the strengths in the SWOT Analysis of Duracell. The strengths of Duracell looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Duracell Weaknesses
- Lesser players but highly competitive market
- High R&D costs for innovation
These were the weaknesses in the Duracell SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Duracell Opportunities
- Product and services expansion
- Innovations will build up its market share
- Increased demand for electronic products
Above we covered the opportunities in Duracell SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Duracell Threats
- Lower prices of competitors
- Cheaper technology
- Extremely competitive market of disposable batteries
- Highly price elastic market with launch of superior products by customers
- Products with conventional batteries going extinct
The threats in the SWOT Analysis of Duracell are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Duracell SWOT analysis.
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About Duracell
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Duracell Overview | |
|---|---|
| Parent Company |
Procter and Gamble |
| Category |
Electronics |
| Sector | |
| Tagline/ Slogan |
Lasts longer, much longer |
| USP |
Market leader and excellent brand recognition |
| Duracell STP | |
| Segmentation |
Males in the age group of 35-44, young boys because of their increasing use of electronic items |
| Target Market |
People having interest in various electronic items introduced in the market, household electronic item users |
| Positioning |
Good quality battery which works for longer hours than usual batteries |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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