Ariel SWOT Analysis
Ariel is one of the leading brands in the FMCG sector. Ariel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ariel:
Quick Glance:
Ariel Strengths
- World leader in detergent segment
- Quality detergent – can remove the toughest stains
- Has made a strong base in the mind of users by various innovations in marketing
- 1st to introduce fragrances in the market
Above are the strengths in the SWOT Analysis of Ariel. The strengths of Ariel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ariel Weaknesses
- Various lower priced products available in the market
- Strong competitors
These were the weaknesses in the Ariel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Ariel Opportunities
- 00 crore detergent market
- Big untapped rural market
- Can use its brand imprint in the minds of people to increase its customer base
Above we covered the opportunities in Ariel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ariel Threats
- Counterfeit products in rural areas
- Aggressive price competition
- Ambush marketing harming the products reputation
The threats in the SWOT Analysis of Ariel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Ariel SWOT analysis.
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About Ariel
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ariel Overview | |
|---|---|
| Parent Company |
Procter and Gamble |
| Category |
Home Care brands - detergents |
| Sector | |
| Tagline/ Slogan |
Sirf yaadein taaza rakhe, daag nahi |
| USP |
The product has been in the market for many decades and has established its image as the product which can remove dirtiest and difficult to remove stains |
| Ariel STP | |
| Segmentation |
Premium product – People who want quality and are ready to pay more price for good quality product |
| Target Market |
Upper middle class and rich class of the society |
| Positioning |
Positioned by the special attributes it possesses of cleaning the dirtiest stains by micro cleaning system in the product |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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