SWOT Analysis of Ariel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Procter and Gamble
Home Care brands - detergents
Sirf yaadein taaza rakhe, daag nahi
The product has been in the market for many decades and has established its image as the product which can remove dirtiest and difficult to remove stains
Premium product – People who want quality and are ready to pay more price for good quality product
Upper middle class and rich class of the society
Positioned by the special attributes it possesses of cleaning the dirtiest stains by micro cleaning system in the product
1. World leader in detergent segment 2. Quality detergent – can remove the toughest stains 3. Has made a strong base in the mind of users by various innovations in marketing 4. 1st to introduce fragrances in the market
1. Various lower priced products available in the market 2. Strong competitors
1. 5700 crore detergent market 2.Big untapped rural market 3.Can use its brand imprint in the minds of people to increase its customer base
1.Counterfeit products in rural areas 2.Aggressive price competition 3.Ambush marketing harming the products reputation
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