Avon SWOT Analysis
Avon is one of the leading brands in the FMCG sector. Avon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Avon:
Quick Glance:
Avon Strengths
- Differentiated business model to emerge as a prominent player
- Steady revenue growth
- Leading position gives power to attract new customers
- Support sales activities by understanding customers' businesses better
Above are the strengths in the SWOT Analysis of Avon. The strengths of Avon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Avon Weaknesses
- Declining North American operations
- Low market share as compared to bigger brands
These were the weaknesses in the Avon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Avon Opportunities
- Restructuring initiatives for effectivenesss of the organisation
- Enter emerging markets
- Re branding strategy to drive consumer demands
Above we covered the opportunities in Avon SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Avon Threats
- Strong competition
- Competitiveadvertising and distribution network of competitors
- Dependence on third party suppliers
The threats in the SWOT Analysis of Avon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Avon SWOT analysis.
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About Avon
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Avon Overview | |
|---|---|
| Parent Company |
Avon Products |
| Category |
Personal Care Brands |
| Sector | |
| Tagline/ Slogan |
The company for women |
| USP |
Distribution network of Avon having less competitors from the common cosmetics market thus giving it exclusivity in its zone of distribution |
| Avon STP | |
| Segmentation |
Regular cosmetics buyers, housewives, people having less knowledge about various cosmetic brands and their differences but purchasing power to buy the products |
| Target Market |
Housewives interested in cosmetics buying in the comforts of their home ready to spend money |
| Positioning |
Easily available good quality products near your doorstep, regular innovation in products, exclusive products not available in the market |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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