Avon SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 16152
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SWOT Analysis of Avon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Avon

Parent Company

Avon Products

Category

Personal Care Brands

Sector

FMCG

Tagline/ Slogan

The company for women

USP

Distribution network of Avon having less competitors from the common cosmetics market thus giving it exclusivity in its zone of distribution

STP

Segment

Regular cosmetics buyers, housewives, people having less knowledge about various cosmetic brands and their differences but purchasing power to buy the products

Target Group

Housewives interested in cosmetics buying  in the comforts of their home ready to spend money

Positioning

Easily available good quality products near your doorstep, regular innovation in products, exclusive products not available in the market

SWOT Analysis

Strengths

1. Differentiated business  model to emerge as a prominent player
2. Steady revenue growth
3. Leading position gives power to attract new customers
4. Support sales activities by understanding customers' businesses better

Weaknesses

1.Declining North American operations
2.Low market share as compared to bigger brands

Opportunities

1.Restructuring initiatives for effectivenesss of the organisation
2.Enter emerging markets
3.Re branding strategy to drive consumer demands

Threats

1.Strong competition
2.Competitive  advertising and distribution network of competitors
3. Dependence on third party suppliers

Competition

Competitors

1. Loreal
2.Lakme
3. Oriflame



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