SWOT Analysis of Avon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care Brands
The company for women
Distribution network of Avon having less competitors from the common cosmetics market thus giving it exclusivity in its zone of distribution
Regular cosmetics buyers, housewives, people having less knowledge about various cosmetic brands and their differences but purchasing power to buy the products
Housewives interested in cosmetics buying in the comforts of their home ready to spend money
Easily available good quality products near your doorstep, regular innovation in products, exclusive products not available in the market
1. Differentiated business model to emerge as a prominent player 2. Steady revenue growth 3. Leading position gives power to attract new customers 4. Support sales activities by understanding customers' businesses better
1.Declining North American operations 2.Low market share as compared to bigger brands
1.Restructuring initiatives for effectivenesss of the organisation 2.Enter emerging markets 3.Re branding strategy to drive consumer demands
1.Strong competition 2.Competitive advertising and distribution network of competitors 3. Dependence on third party suppliers
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