SWOT Analysis of Rejoice with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Procter and Gamble
Personal Care brands- Haircare
Baloon ke har uljhan se suljhan, naya Rejoice shampoo
Meets the need of smooth tangleless hair not met by ordinary shampoos
Middle class Indian consumers with unique needs
Working women, college going girls, teenagers
Provides smooth, detangled and easy to comb hair
1. Has a patented microsilicone conditioning technology gives it an advantage over others 2. Aggressive launch with heavy advertising and strong distribution 3. Meets the needs of Indian consumers of detangled and smooth hair through its new technology 4.One of the leading brand of P&G in Asia
1.Low demand 2.Did not click at the national level 3.Not one of P&G’s focus brands
1.Middle class product with unique and required benefits 2.Combined shampoo and conditioner requirement is high in today’s market 3.Increase distribution network in tier3 and tier4 cities
1. Strong competition with every brand adding innovations in its products 2.Lesser market share compared to HLL’s clinic plus 3.Aggresive advertising and price wars with competitors
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