Rejoice SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 6062

SWOT Analysis of Rejoice with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Procter and Gamble


Personal Care brands- Haircare



Tagline/ Slogan

Baloon ke har uljhan se suljhan, naya Rejoice shampoo


Meets the need of smooth tangleless hair not met by ordinary shampoos



Middle class Indian consumers with unique needs

Target Group

Working women, college going girls, teenagers


Provides  smooth, detangled and easy to comb hair

SWOT Analysis


1. Has a patented microsilicone conditioning technology gives it an advantage over others
2. Aggressive launch with heavy advertising and strong distribution
3. Meets the needs of Indian consumers of detangled and smooth hair through its new technology
4.One of the leading brand of P&G  in Asia


1.Low demand
2.Did not click at the national level
3.Not one of P&G’s focus brands


1.Middle class product with unique and required benefits
2.Combined shampoo and conditioner requirement is high in today’s market
3.Increase distribution network in tier3 and tier4 cities


1. Strong competition with every brand adding innovations in its products
2.Lesser market share compared to HLL’s clinic plus
3.Aggresive advertising and price wars with competitors



1. Sunsilk
3.Clinic Plus

The table above concludes the Rejoice SWOT analysis along with its marketing strategy and brand parameters.


Browse marketing analysis of more brands and companies similar to Rejoice. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: