Rejoice SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 6062
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SWOT Analysis of Rejoice with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rejoice

Parent Company

Procter and Gamble

Category

Personal Care brands- Haircare

Sector

FMCG

Tagline/ Slogan

Baloon ke har uljhan se suljhan, naya Rejoice shampoo

USP

Meets the need of smooth tangleless hair not met by ordinary shampoos

STP

Segment

Middle class Indian consumers with unique needs

Target Group

Working women, college going girls, teenagers

Positioning

Provides  smooth, detangled and easy to comb hair

SWOT Analysis

Strengths

1. Has a patented microsilicone conditioning technology gives it an advantage over others
2. Aggressive launch with heavy advertising and strong distribution
3. Meets the needs of Indian consumers of detangled and smooth hair through its new technology
4.One of the leading brand of P&G  in Asia

Weaknesses

1.Low demand
2.Did not click at the national level
3.Not one of P&G’s focus brands

Opportunities

1.Middle class product with unique and required benefits
2.Combined shampoo and conditioner requirement is high in today’s market
3.Increase distribution network in tier3 and tier4 cities

Threats

1. Strong competition with every brand adding innovations in its products
2.Lesser market share compared to HLL’s clinic plus
3.Aggresive advertising and price wars with competitors

Competition

Competitors

1. Sunsilk
2.Chik
3.Clinic Plus


The table above concludes the Rejoice SWOT analysis along with its marketing strategy and brand parameters.

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