Clinic Plus SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 13214
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SWOT Analysis of Clinic Plus with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clinic Plus

Parent Company

HUL

Category

Personal Care brands- Hair Care

Sector

FMCG

Tagline/ Slogan

Strong and Long

USP

Clinic Plus has 'do-good' ingredients which provide constant care like a mother does in every wash.

STP

Segment

Hair Shampoo  - Health , Herbal & Anti Dandruff

Target Group

Family – Health Shampoo

Positioning

Shampoo offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff ingredient

SWOT Analysis

Strengths

1. The largest selling Shampoo brand in India launched in 1971

2. The most widely distributed Shampoo brand in India
3. Good advertising and brand presence along with celebrity tie-ups

Weaknesses

1. Some Consumers are reluctant to use shampoos with chemicals

Opportunities

1. Aggressive Advertisement in Rural Markets
2.Rural penetration through sale of sachets
3. High untapped market in the rural segment

Threats

1. Brand loyalty in shampoo is very low
2. Frequency of shampoo usage is low
3. Presence of international players and brands

Competition

Competitors

1.Rejoice Shampoo (P&G)
2. Chic Shampoo (Cavin Care)
3.Clinic All Clear

4. Sunsilk



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