Clinic Plus SWOT Analysis
Clinic Plus is one of the leading brands in the FMCG sector. Clinic Plus SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Clinic Plus:
Quick Glance:
Clinic Plus Strengths
- The largest selling Shampoo brand in India launched in 1971
- The most widely distributed Shampoo brand in India
- Good advertising and brand presence along with celebrity tie-ups
Above are the strengths in the SWOT Analysis of Clinic Plus. The strengths of Clinic Plus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Clinic Plus Weaknesses
- Some Consumers are reluctant to use shampoos with chemicals
These were the weaknesses in the Clinic Plus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Clinic Plus Opportunities
- Aggressive Advertisement in Rural Markets
- Rural penetration through sale of sachets
- High untapped market in the rural segment
Above we covered the opportunities in Clinic Plus SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Clinic Plus Threats
- Brand loyalty in shampoo is very low
- Frequency of shampoo usage is low
- Presence of international players and brands
The threats in the SWOT Analysis of Clinic Plus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Clinic Plus SWOT analysis.
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About Clinic Plus
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Clinic Plus Overview | |
|---|---|
| Parent Company |
HUL |
| Category |
Personal Care brands- Hair Care |
| Sector | |
| Tagline/ Slogan |
Strong and Long |
| USP |
Clinic Plus has 'do-good' ingredients which provide constant care like a mother does in every wash. |
| Clinic Plus STP | |
| Segmentation |
Hair Shampoo - Health , Herbal & Anti Dandruff |
| Target Market |
Family – Health Shampoo |
| Positioning |
Shampoo offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff ingredient |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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