SWOT Analysis of Fair & Lovely with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Fair and Lovely
Personal Care – Skin Care
More than just Fairness, Clear Fairness
Power of Beauty / Maximum fairness
Personal Care – Skin Fairness Cream
For Women and now a new cream for Men as well
Beauty cream capable of providing fairness within 8 weeks
1. Fair & Lovely brand is World's first and largest Fairness cream brand 2. Presence in 40 countries and a valueof around Rs.6 billion 3. Line Extension to premium soap ‘ Fair and Lovely Soap’ 4. Enjoys high levels of Consumer Awareness for the brand 5. Excellent branding, top-of-the-mind name, and good distribution
1.Categorization of women on the basis of skin color, has led to many issueswith activists and human rights leading to Negative Publicity 2.Extremely tough competition in skincare market
1. Fair & Lovely Foundation which aims at empowerment of women 2. Fair & Lovely Scholarship for underprivileged girls 3. Introduction of ‘Menz Active’ fairness cream for Men
1. Several competitors in the market 2. Challenges to deal with consumer choice and buying behavior 3. Legal issues often hamper the brand image
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