Fair & Lovely SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 16880
Advertisements

SWOT Analysis of Fair & Lovely with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fair and Lovely

Parent Company

HUL

Category

Personal Care – Skin Care

Sector

FMCG

Tagline/ Slogan

More than just Fairness, Clear Fairness

USP

Power of Beauty /  Maximum fairness

STP

Segment

Personal Care – Skin Fairness Cream

Target Group

For Women and now a new cream for Men as well

Positioning

Beauty cream capable of providing fairness within 8 weeks

SWOT Analysis

Strengths

1. Fair & Lovely brand is World's first and largest Fairness cream brand
2. Presence in 40 countries and a valueof around Rs.6 billion
3. Line Extension to premium soap ‘ Fair and Lovely Soap’
4. Enjoys high levels of Consumer Awareness for the brand
5. Excellent branding, top-of-the-mind name, and good distribution

Weaknesses

1.Categorization of women on the basis of skin color, has led to many issueswith activists and human rights leading to Negative Publicity
2.Extremely tough competition in skincare market

Opportunities

1. Fair & Lovely Foundation which aims at empowerment of women
2. Fair & Lovely Scholarship for underprivileged girls
3. Introduction of ‘Menz Active’ fairness cream for Men

Threats

1. Several competitors in the market
2. Challenges to deal with consumer choice and buying behavior
3. Legal issues often hamper the brand image

Competition

Competitors

1.Fairever (Cavin Care)
2.No Marks(Ozone Ayurvedics)
3.Vicco Laboratories



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.