Odomos SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3417

SWOT Analysis of Odomos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Home Care brands



Tagline/ Slogan

100% protection from disease causing mosquitoes; Safe effective anywhere


Market leader in its category of personal care creams in household insecticides



Households and middle class category of the society

Target Group

Families going out in open areas , Mothers and children going to parks, schools


Peaceful sleep overnight and only protection outside the four walls of the house with a fragrant cream

SWOT Analysis


1. Has attributes both of a skin lotion and a mosquito repellant cream
2. Fragrance which makes it appealing compared to other mosquito repellants
3. Handy tube and can be applied while travelling or anywhere to provide protection from mosquitoes in schools, parks and fields
4. Cost effective product in terms of its price and weight

5. Works for a long duration thus no need to change the coil again and again or replace the mat

6. One of the most popular brands especially in the semi urban areas


1. Smallest sub category in household insecticide category
2. Fear of being not suitable particularly to children, can’t be applied in large quantities


1. Promote product’s advantage for people with lung problems as against coils and sprays which release smoke in closed rooms
2.More R&D investment in improving the product
3.Make product for different skin types or with different fragrances

4. Untapped rural market


1.Price wars with competitors
2.Aggresive competitors
3.Early market capture by coils and sprays which can reach in all directions and effective against large quantities of mosquitoes



1.Mortein mosquito repellant coil
2.AllOut mosquito repellant
3.Hit mosquito repellant sprays

4.Goodknight mat


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