Odomos SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 3513
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SWOT Analysis of Odomos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Odomos

Parent Company

Dabur

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

100% protection from disease causing mosquitoes; Safe effective anywhere

USP

Market leader in its category of personal care creams in household insecticides

STP

Segment

Households and middle class category of the society

Target Group

Families going out in open areas , Mothers and children going to parks, schools

Positioning

Peaceful sleep overnight and only protection outside the four walls of the house with a fragrant cream

SWOT Analysis

Strengths

1. Has attributes both of a skin lotion and a mosquito repellant cream
2. Fragrance which makes it appealing compared to other mosquito repellants
3. Handy tube and can be applied while travelling or anywhere to provide protection from mosquitoes in schools, parks and fields
4. Cost effective product in terms of its price and weight

5. Works for a long duration thus no need to change the coil again and again or replace the mat

6. One of the most popular brands especially in the semi urban areas

Weaknesses

1. Smallest sub category in household insecticide category
2. Fear of being not suitable particularly to children, can’t be applied in large quantities

Opportunities

1. Promote product’s advantage for people with lung problems as against coils and sprays which release smoke in closed rooms
2.More R&D investment in improving the product
3.Make product for different skin types or with different fragrances

4. Untapped rural market

Threats

1.Price wars with competitors
2.Aggresive competitors
3.Early market capture by coils and sprays which can reach in all directions and effective against large quantities of mosquitoes

Competition

Competitors

1.Mortein mosquito repellant coil
2.AllOut mosquito repellant
3.Hit mosquito repellant sprays

4.Goodknight mat



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