Odomos SWOT Analysis
Odomos is one of the leading brands in the FMCG sector. Odomos SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Odomos:
Quick Glance:
Odomos Strengths
- Has attributes both of a skin lotion and a mosquito repellant cream
- Fragrance which makes it appealing compared to other mosquito repellants
- Handy tube and can be applied while travelling or anywhere to provide protection from mosquitoes in schools, parks and fields
- Cost effective product in terms of its price and weight
- Works for a long duration thus no need to change the coil again and again or replace the mat
- One of the most popular brands especially in the semi urban areas
Above are the strengths in the SWOT Analysis of Odomos. The strengths of Odomos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Odomos Weaknesses
- Smallest sub category in household insecticide category
- Fear of being not suitable particularly to children, can’t be applied in large quantities
These were the weaknesses in the Odomos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Odomos Opportunities
- Promote product’s advantage for people with lung problems as against coils and sprays which release smoke in closed rooms
- More R&D investment in improving the product
- Make product for different skin types or with different fragrances
- Untapped rural market
Above we covered the opportunities in Odomos SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Odomos Threats
- Price wars with competitors
- Aggresive competitors
- Early market capture by coils and sprays which can reach in all directions and effective against large quantities of mosquitoes
The threats in the SWOT Analysis of Odomos are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Odomos SWOT analysis.
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About Odomos
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Odomos Overview | |
|---|---|
| Parent Company |
Dabur |
| Category |
Home Care brands |
| Sector | |
| Tagline/ Slogan |
100% protection from disease causing mosquitoes; Safe effective anywhere |
| USP |
Market leader in its category of personal care creams in household insecticides |
| Odomos STP | |
| Segmentation |
Households and middle class category of the society |
| Target Market |
Families going out in open areas , Mothers and children going to parks, schools |
| Positioning |
Peaceful sleep overnight and only protection outside the four walls of the house with a fragrant cream |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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