SWOT Analysis of Sanifresh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Home Care brands
Guaranteed germ kill
Guaranteed germ kill formula containing ATAC that helps protect the family’s health while leaving the toilet sparkling clean and smelling fresh
Liquid toilet cleaner
Middle class households looking for a cost effective product
Removes the toughest stains, cleans the toilet and imparts fragrance to it
1. Gives same benefits as other toilet cleaners at a lower price 2. New variants regularly introduced in the market 3. Presence in the market since long time 4. Sani Fresh Shine containing the formula ATAC guarantees germ kill
1. Low presence in mass media and mainly advertises the promo tags only 2.Low value share in the market 3.More investment in discounted products thus lowers the expenditure on promotions and advertisements
1. Tie ups with hotels, better PR and shelf visibility in supermarkets 2.Untapped rural market 3.New strategies and advertising campaigns to reach every household
1. Aggressive competition from well established names 2.Use of cheaper products in middle class households like phenyls and acid for toilet cleaning 3.Competition from local and international players
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