SWOT Analysis of Comfort Fabric Conditioner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Comfort Fabric Conditioner
Home Care - Detergent
Comfort makes a good clothes day
Long lasting freshness and exceptional softness
Detergent – Pre Wash Softener
Urban – Middle & Upper Class Households
Fabric conditioner that not only refreshes the clothes but also makes the wearer feel cared for.
1. The world’s largest fabric conditioner brand 2. Available in 2 variants – Comfort Lily Fresh & Comfort Blue 3. Excellent distribution channel available
1. Comfort’s ad in UK that described Comfort Pure as "U.K.'s most trusted fabric conditioner for sensitive skin."was judged misleading recently, in response to a complaint from rival P&G.
1.Although the market is nascent, there is a hidden potential for such fabric care products in the urban market 2.The pre-wash treatment of clothes are new to consumers in emerging markets 3. Increased purchasing power and care for clothes
1. Still mainly used just in urban areas by middle and upper middle class families 2.The need for a fabric softener is not currently felt by Indian consumers 3.Hindrance to the category's acceptance will be the time and effort for using such a product
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