SWOT Analysis of Hamam with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care - Soap
“Suraksha ka pyaara bandhan”
Hamam brings alive the wisdom behind time-less skincare rituals in convenient and contemporary formats
Personal Care – Soap with natural ingredients
Complete natural and mild family soap
1. First soap to make use of natural ingredients 2. 25% market share in state of Tamil Nadu 3. Available in three variants - Sampoorna Snaan, Hamam Scrub Bath and Abhyanga Snaan 4. Soap embodies traditional skincare practices 5. Popular advertising and marketing, and good distribution
1. Focus only on the use of natural ingredients in soap, and not on the direct advantages as such of using it 2.Perceived to be an herbal soap instead of a natural soap 3. Weak brand in terms of branding as compared to other soaps
1. Hamam has a heritage for using ancient time-tested rituals for skin care in its soap 2. Cheap price, can target a wider range of market 3.Hamam Soap is highly recommended to allergic patients and people suffering from skin problems 4. Tie-ups with hotels, restaurants, institutions
1. Dominance only in southern states, especially Tamil Nadu. Weak presence in other parts of the country 2.Stiff competition from various brands offering the same ingredients and benefits
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