Wella SWOT Analysis
Wella is one of the leading brands in the FMCG sector. Wella SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wella:
Quick Glance:
Wella Strengths
- Strong product development program which enables it to maintain a healthy pipeline of products
- Strong distribution network with presence in stable and mature markets as well as growing, dynamic markets
- Innovative, introduced Koleston – the first cream haircolor in the world
- Support of P&G –benefits from P&G’s extensive distribution network and marketing strengths
Above are the strengths in the SWOT Analysis of Wella. The strengths of Wella looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Wella Weaknesses
- Weak financial performance
- Usage of chemicals in various hair care products which are taken to be harmful by some customers in the category(for all brands of hair color)
- High service costs involved
These were the weaknesses in the Wella SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Wella Opportunities
- High growth potential for male grooming products
- Growth in emerging markets
- Introduction of new products in its various categories
- Extending the brand portfolio and at the same time focusing on the segment of higher priced international prestige fragrances
Above we covered the opportunities in Wella SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Wella Threats
- Growing demand for private label cosmetics and hair care products
- Consumer protection issues regarding use of chemicals in various cosmetic products
- Aggresive competitors and price wars
The threats in the SWOT Analysis of Wella are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Wella SWOT analysis.
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About Wella
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Wella Overview | |
|---|---|
| Parent Company |
Procter and Gamble |
| Category |
Personal Care brands- Cosmetics |
| Sector | |
| Tagline/ Slogan |
Trends by Wella |
| USP |
One of the largest hair care companies in the world |
| Wella STP | |
| Segmentation |
Higher priced segment of the personal care market |
| Target Group |
Women and men seeking products for hair care and personal care |
| Positioning |
Sets new trends with its innovative products |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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