Dabur Vatika SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 6076
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SWOT Analysis of Dabur Vatika with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur Vatika

Parent Company

Dabur

Category

Personal Care brands - Hair care

Sector

FMCG

Tagline/ Slogan

Hair that shine with health

USP

Natural ingredients which include heena and amla

STP

Segment

Premium segment and high price market segment

Target Group

Confident, well educated and young women ready to spend money for nourishment and healthy products

Positioning

Resolve hair problems and make hair healthy

SWOT Analysis

Strengths

1. Innovative product offering containing henna, amla and lemon other than basic hair nutrients
2. Strong distribution network
3. High involvement in R&D
4. Extensive supply chain

Weaknesses

1.Aggresive competitors
2.High price
3.Sticking to only ayurvedic technology

Opportunities

1. Enter new categories; innovate offerings
2.Increased purchasing power of the middle class
3.Threat that it may contain chemicals and is not a pure product

Threats

1. Competition from well established names
2.Threat from substitutes
3.Provides ayurvedic products only which are not recognized in various markets

Competition

Competitors

1.Bajaj
2.HUL’s Clinic plus and Clinic All Clear
3.Marico’s Parachute Oil




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