Odonil SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 4404
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SWOT Analysis of Odonil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Odonil

Parent Company

Dabur

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Mood badal de

USP

Market leader in air fresheners category

STP

Segment

Indian families using traditional methods of fragrances

Target Group

Changing lifestyle of consumers wanting easy to use and convenient products

Positioning

Complete air freshening brand for every space in your home

SWOT Analysis

Strengths

1. Available in easy-to-use & convenient packaging, such as 'Hanger Pack', 'Net Pack' and 'Dispensers'
2. Established brand support
3. Reasonable price
4. Available in a variety of exciting fragrances

Weaknesses

1. Seen as a bathroom centric brand
2. Lack of knowledge about the home fragrances segment, agarbattis considered the original home fragrances
3.Availability of cheaper substitutes

Opportunities

1. Expand brand portfolio and make it a complete air freshening brand
2.Tie up with hotels, restaurants
3. Educating consumers on the home fragrances segment

4. Develop customized fragrances for hotels and stores

Threats

1. Aggressive competition from multinational giants
2. Unexpected spike in input costs
3. New entrants

Competition

Competitors

1. Premium
2. Reckitt Benckiser’s Airwick
3. Ambipur



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