Dabur Uveda SWOT Analysis, USP & Competitors

Posted in FMCG, Total Reads: 2770
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SWOT Analysis of Dabur Uveda with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Uveda

Parent Company

Dabur

Category

Personal Care brands - Skin care

Sector

FMCG

Tagline/ Slogan

Beauty that glows from within

USP

Nourishes the skin providing the required nutrients from Ayurveda

STP

Segment

Women belonging to the age group of 15-44

Target Group

Women seeking products with natural ingredients

Positioning

Nourishes the skin and works from within to give a glow and protect the skin from everyday exposures

SWOT Analysis

Strengths

1. Skin friendly product with Ayurvedic ingredients
2. Strong brand image of Dabur
3. Reasonable price
4. Strong R&D

Weaknesses

1. Intense competition in skincare market
2.Products not available for different skin types thus restricting its use to certain customers

Opportunities

1.Extend the line of products and customize them for different skin types
2.Exploring new geographical areas- local as well as global
3.Expand in rural segment

Threats

1.Strong competition from established brands
2.Threat from substitutes
3.Presence of easily available and more established substitutes

Competition

Competitors

1.Olay
2.Lakme
3.Ponds



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