Pears SWOT Analysis
Pears is one of the leading brands in the FMCG sector. Pears SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pears:
Quick Glance:
Pears Strengths
- Pears is the world’s first registered brand and it is in existence continuously since then. Has a strong heritage of over 200 years
- Comes in 3 variants – Pure & Gentle, Germshield, Oil Clear
- Pears is unique from other ordinary soaps in that the glycerin is retained in the soap.
- Transparency of the soap is shown as a sign of purity of the soap
- Glycerin content is a sign of the gentleness in the soap
Above are the strengths in the SWOT Analysis of Pears. The strengths of Pears looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pears Weaknesses
- Abandoned a new product formulation after customer complaints and demands to re-instate the old product back.
- Not a mass-market soap, targets a niche sector within the soap industry
- High raw material costs for the soap leads to higher selling price
These were the weaknesses in the Pears SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Pears Opportunities
- Remains a niche player in the soap market
- Pears need to work on liquid soap versions to tap market
Above we covered the opportunities in Pears SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Pears Threats
- New competitors coming up in the market offering same values at reasonable price
- Any changes to product formulation can lead to downfall in market share as people oppose to buy the product
The threats in the SWOT Analysis of Pears are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Pears SWOT analysis.
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About Pears
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Pears Overview | |
|---|---|
| Parent Company |
HUL |
| Category |
FMCG |
| Sector | |
| Tagline/ Slogan |
Pure and Gentle |
| USP |
It keeps your skin soft and smiling with innocence |
| Pears STP | |
| Segmentation |
Personal Care – Premium Soap in three variants |
| Target Market |
Premium Market Soap |
| Positioning |
Pears is trusted for being gentle, and is recommended by doctors and pediatricians worldwide |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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