SWOT Analysis of Fem with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Personal Care brands- soaps
Beauty with care; Karo skin se pyaar ;
A bleach which not only hides hair but also improves the skin tone
Women belonging to age group 18-44
Women wanting reasonably priced, established and herbal skin care products with added features
Women who want lightens that lighten hair and improve the skin tone
1. Established brand name in skincare brands acquired by Dabur 2. Young and dynamic brand, which relates to the changing needs of the global consumer 3. Herbal bleach cream with trust of Ayurvedic ingredients 4. Strong distribution network and good brand visibility 5. Has a product range including Fem Pink Bleach, Fem Blue Bleach,Fem Gold Bleach, Fem Herbal Bleach, oxybleach, Saka Bleach for men, Hair Removing Cream and Liquid Hand Wash
1. Presence ammonia in the mixture is cause of concern for few customers 2. Skin Sensitivity can be an issue for some customers
1. Untapped rural market 2. Export potential 3. Innovation by development of R&D
1. Strong and established competitors 2. Threat from substitutes 3. Low brand loyalty of customers
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