Bob Evans Restaurant SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1548
Advertisements

SWOT Analysis of Bob Evans Restaurant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bob Evans Restaurant

Parent Company

Bob Evans Farms, Inc.

Category

Restaurants

Sector

Food services and processing

Tagline/ Slogan

Discover Farm-Fresh Goodness

USP

High-quality food and excellent hospitality

STP

Segment

People looking for high-quality breakfast, lunch and dinner

Target Group

People willing to have a delicious and fresh sausage dishes at a restaurant

Positioning

Known for its signature seasonal favorites

SWOT Analysis

Strengths

1.  Diverse menu containing dishes for all age groups
2.  Fresh meat from their own farms
3. 600+ Bob Evans Restaurants in the East North Central, mid-    Atlantic and Southern United States
4. Various Environmental Sustainability Initiatives

5. Over 45,000+ employees are a part of the brand

6. Strong brand name and presence in the US states

Weaknesses

1. Meat can’t be stored for more days hence irregular margins
2. High calorie food can sometimes turn people off

Opportunities

1. Expand operations in nearby geographical areas

2. More promotions for farm festivals

3. Advertising and marketing exercises can boost business

Threats

1. Threat from new entrants and competitors who can provide meal at lower price

2. Strict regulations from Food departments

3. Fluctuating prices of raw material would affect operations

Competition

Competitors

1. Charley's Grilled Subs

2. Perkins Restaurant & Bakery

3. Wendy's



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.