Brio SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 743
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SWOT Analysis of Brio with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brio

Parent Company

BRAVO Brio Restaurant Group, Inc.

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

There is always something to celebrate at Brio Tuscan Grille

USP

Quality driven restaurant chain focusing on guest experience

STP

Segment

People looking for good quality Italian food

Target Group

Business people and young professionals, families and empty nesters

Positioning

Upscale affordable restaurant

SWOT Analysis

Strengths

1. Superior guest service for each and every meal

2. One of the best Italian Restaurant of America

3. Original regional recipes using highest quality and freshest ingredients

4. The brand has over 9500 employees

5. The parent brand has close to 100 stores spread across US

Weaknesses

1. Not many branches around North American states

2. Stiff competition means low market share as well as low margins

Opportunities

1. Opportunities for new openings near shopping malls, lifestyle shopping centers and free-standing locations

2. Creating a strong brand for one-stop Italian food joint in US.

3. More marketing and advertising exercises can boost operations

Threats

1. Threat from established competitors and new entrants

2. Rise in prices of raw materials can affect profitability

3. Unfavorable govt regulations can affect business

Competition

Competitors

1. Valenza

2. Vespaio

3. Di Pasquale’s

4. La Campania

 


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