Chronic Tacos SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 572
Advertisements

SWOT Analysis of Chronic Tacos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chronic Tacos

Parent Company

Chronic Tacos

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Damn Good Tacos

USP

Made-to-order Mexican food which is fresh and fast

STP

Segment

People looking for Mexican food and a nice hangout place

Target Group

Children and youth from upper and middle class

Positioning

Best Mexican joint in the whole of US

SWOT Analysis

Strengths

1. Diverse menu of food and beverages

2. More than 30 locations throughout California and beyond.

3. Professional skater Jason Acuna opened his own Wee Man’s Chronic Tacos.

4. Art and music that blends local lifestyle with Southern California roots

5. Its product portfolio includes Tacos, burritos, and other fast food

Weaknesses

1. Unorganised sector and lots of competition means low market share growth

2. Geographic limitations can affect the business of the organisation

Opportunities

1.Strong opportunity to expand operations in Canada as they are   already successful in United States

2. Advertising and marketing can help boost the brand image globally specially in Canada

3. Additional menu items can attract a wider range of audience

Threats

1. Threat from established competitors and new entrants

2. Rise in prices of raw materials can affect profitability

3. Unfavorable govt regulations can affect business

Competition

Competitors

1. McMenamins

2. 4Kids Entertainment‎

3. Giordano's Pizzeria

4. Acapulco Mexican Restaurant and Cantina



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.