Chronic Tacos SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 548

SWOT Analysis of Chronic Tacos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chronic Tacos

Parent Company

Chronic Tacos




Food & Beverages

Tagline/ Slogan

Damn Good Tacos


Made-to-order Mexican food which is fresh and fast



People looking for Mexican food and a nice hangout place

Target Group

Children and youth from upper and middle class


Best Mexican joint in the whole of US

SWOT Analysis


1. Diverse menu of food and beverages

2. More than 30 locations throughout California and beyond.

3. Professional skater Jason Acuna opened his own Wee Man’s Chronic Tacos.

4. Art and music that blends local lifestyle with Southern California roots

5. Its product portfolio includes Tacos, burritos, and other fast food


1. Unorganised sector and lots of competition means low market share growth

2. Geographic limitations can affect the business of the organisation


1.Strong opportunity to expand operations in Canada as they are   already successful in United States

2. Advertising and marketing can help boost the brand image globally specially in Canada

3. Additional menu items can attract a wider range of audience


1. Threat from established competitors and new entrants

2. Rise in prices of raw materials can affect profitability

3. Unfavorable govt regulations can affect business



1. McMenamins

2. 4Kids Entertainment‎

3. Giordano's Pizzeria

4. Acapulco Mexican Restaurant and Cantina


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