Claim Jumper SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 498
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SWOT Analysis of Claim Jumper with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Claim Jumper

Parent Company

Landry's Restaurants

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Certified Angus Beef and USDA Choice Steaks

STP

Segment

People looking to relax after a day’s work, to catch a game or to share an appetizer with friends

Target Group

Large audiences including families, children, seniors and business professionals

Positioning

Friendly environment for special occasions, business lunch or family gatherings

SWOT Analysis

Strengths

1. Warm and comfortable environment in saloons at over 40 locations

2. Exhibition cooking where guests watch as pizzas are cooked

3. The variety of food and efficiency of service

4. Good interior design of saloons

5. A well known brand in Texas, US due to its significant presence in the region

Weaknesses

1. Less number of stores throughout America

2. Intense competition means lower market share

Opportunities

1.Strong opportunity to expand operations in other states

2.Advertising and marketing can help boost the brand image globally

3. Move towards healthier option in the menu

Threats

1. Competitors and new entrants

2. Limited differentiation as compared to competitors

Competition

Competitors

1. Cassano's Pizza King

2. Marion's Pizza

3. Cheesecake Factory

4.Yard House

5. Charley's Grilled Subs



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