Country Buffet SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 600
Advertisements

SWOT Analysis of Country Buffet with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Country Buffet

Parent Company

Ovation Brands

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

My Plate, My Way

USP

Real Favorites Menu – recipes based on individual favorites

STP

Segment

People who love “ All you can Eat’ places

Target Group

Middle income American families

Positioning

Family dinner that satisfies everyone’s cravings

SWOT Analysis

Strengths

1. Diverse menu of food and beverages

2. Excellent experience for customers and Family friendly ambience

3. Special offers each day to keep the consumers interested

4. Affordable prices for unlimited food

Eac

1. Limited brand awareness as compared to big restaurants

2. Lesser geographic presence is also affecting profitability

Opportunities

1. Healthier ad multi-cuisine menu options

2. More customer engagement through online forums

3. Expansion into newer geographies would help the brand grow

Threats

1. Threat from established competitors and new entrants

2. Rise in prices of raw materials can affect profitability

3. Unfavorable govt regulations can affect business

Competition

Competitors

1. Golden Corral

2. Dave and Buster’s

3. Home Town Buffet

4. Orlando Buffets



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.