Dave & Buster’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2197
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SWOT Analysis of Dave & Buster’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dave & Buster’s

Parent Company

Oak Hill Capital Partners

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Eat, Drink, Play, Watch Sports!

USP

Eat and Play combos

STP

Segment

People looking for corporate parties, social parties, birthday parties

Target Group

Families looking for a memorable time together

Positioning

Clean, organized and efficient dining service for buffet meals

SWOT Analysis

Strengths

1. Present in almost all the states of US at over 65 locations

2. Special menu for individual guests based on health requirements

3. Running successfully for many decades having a strong legacy

4. Skilled chefs capable of preparing wide array of food offerings for unique customer needs

5. The employee strength of the organisation is over 8000 people

6. Apart from food, it offers games, entertainment hubs and arcades which is very popular among the children and youth

Weaknesses

1. Competitive industry and high substitution means low market share

2. Advertising and marketing is limited hence low brand awareness

Opportunities

1.Strong opportunity to expand operations in Canada as they are   already successful in United States

2. Advertising and marketing can help boost the brand image globally specially in Canada

3. Utilise the uniqueness of being a restaurant and an entertainment hub

Threats

1. Threat from established competitors and new entrants

2. Rise in prices of raw materials can affect profitability

3. Unfavorable govt regulations can affect business

Competition

Competitors

1. McDonalds

2. Pizza Hut

3. Burger King



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