East of Chicago Pizza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 545
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SWOT Analysis of East of Chicago Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

East of Chicago Pizza

Parent Company

East of Chicago Pizza

Category

Restaurants

Sector

Pizzas, breadsticks

Tagline/ Slogan

Pizza done Right!

USP

Authentic Chicago Style pepperoni pizza

STP

Segment

All age groups who love pizzas specially all meat pizza

Target Group

People willing to have complete meal with pizzas, sides and dessert

Positioning

Known for its Authentic Chicago Style pepperoni pizza

SWOT Analysis

Strengths

1. Diverse menu of pizzas, buffalo wings, breadsticks, and subs

2. ‘Build your Pizza’ : Customers can customize their according to their choices having different toppings

3. Staff is skilled, customer focused and pleasant

4. One of the top US pizza companies in terms on sales

Weaknesses

1. Less number of stores means lower market share

2. Competition is severe in the pizza segment hence no complete differentiation

Opportunities

1.Strong opportunity to expand operations in other states

2.Advertising and marketing can help boost the brand image globally

3.Provide diverse menu covering complete fast food range

Threats

1. Threat from established competitors and new entrants

2. Rise in prices of raw materials can affect profitability

3. Unfavorable govt regulations can affect business

Competition

Competitors

1. Cassano's Pizza King

2. Marion's Pizza

3. Snappy Tomato Pizza

4. Piada Italian Street Food

5. Pizza Hut

6. Dominoes


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