CiCi's Pizza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 889
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SWOT Analysis of CiCi's Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CiCi's Pizza

Parent Company

CiCi's Pizza

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Good service and good pizzas at outlets

STP

Segment

Restaurants and food chains

Target Group

Children and youth from middle and upper class

Positioning

Serves your favorite pizzas in the fastest time

SWOT Analysis

Strengths

1. CiCi's Pizza has held one of the top place in the pizza category for Restaurants & Institutions "Consumers' Choice in Chains"
2. It has featured in the list of America's Healthiest and best Restaurants
3. Wide variety of food with pizza, pasta, salad, and dessert buffet featuring up to 20 varieties of pizza
4. Its present in approximately 600 franchised and corporately owned restaurants in most US states

5. It enjoys decades of brand heritage and equity

6. Provides customized pizzas at no additional cost

7. Provides catering and gift cards

Weaknesses

1. Limited to the U.S. and no international presence
2. High fat and high calorie content food, does not cater to health conscious segment

Opportunities

1. New Pizzas with different crust sizes and flavors.
2. Venture into newer markets/countries

3. Special offers and more marketing exercises can boost business

Threats

1. Health conscious segment

2. The rising prices of special ingredients like cheese, used in pizzas

3. Increasing business efforts of competitors can reduce their market share

Competition

Competitors

1. Pizza Hut
2. Papa John's
3. Dominos



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