CiCi's Pizza SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 842

SWOT Analysis of CiCi's Pizza with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CiCi's Pizza

Parent Company

CiCi's Pizza




Food and Beverages

Tagline/ Slogan



Good service and good pizzas at outlets



Restaurants and food chains

Target Group

Children and youth from middle and upper class


Serves your favorite pizzas in the fastest time

SWOT Analysis


1. CiCi's Pizza has held one of the top place in the pizza category for Restaurants & Institutions "Consumers' Choice in Chains"
2. It has featured in the list of America's Healthiest and best Restaurants
3. Wide variety of food with pizza, pasta, salad, and dessert buffet featuring up to 20 varieties of pizza
4. Its present in approximately 600 franchised and corporately owned restaurants in most US states

5. It enjoys decades of brand heritage and equity

6. Provides customized pizzas at no additional cost

7. Provides catering and gift cards


1. Limited to the U.S. and no international presence
2. High fat and high calorie content food, does not cater to health conscious segment


1. New Pizzas with different crust sizes and flavors.
2. Venture into newer markets/countries

3. Special offers and more marketing exercises can boost business


1. Health conscious segment

2. The rising prices of special ingredients like cheese, used in pizzas

3. Increasing business efforts of competitors can reduce their market share



1. Pizza Hut
2. Papa John's
3. Dominos


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