SWOT Analysis of Corner Bakery Cafe with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Corner Bakery Cafe
Roark Capital Group
Food and Beverages
Feed the Day
Ingredient-inspired menu and neighborhood cafe atmosphere
Restaurants and food chains
Youth and middle age group from upper middle class, health conscious
Fresh, wholesome and high quality food
1. Offers a warm and relaxing atmosphere that appeals to everyone from busy professionals on their lunch breaks to tourists and shoppers seeking a midday break 2. It offers breakfast, lunch, dinner and snacks, and promotes seasonal items and specials via email and social media 3. Strong brand equity established over decades and over 150+ locations 4.Has a high-quality kitchen equipment and capabilities with more than 40 fresh fruits and vegetables delivered daily to its stores
5. Innovative menu, differentiated product, continuous addition of new items and seasonal offerings act as critical differentiator
6. It customize sits dishes, something that its competitors struggle to achieve
7. Provides caterings and gift cards
1. Extremely competitive environment means limited market share 2. It has not tried its hand on areas outside of the U.S.
1. Adding more items on its menu to improve its breakfast appeal 2. The concept has the potential to explore newer markets
3. More sponsorship and advertising exercises can boost the brand presence
1. Strong competition from others players in the category, competition in the fast-casual category is growing fierce 2. Expansion may prove difficult in maintaining its high standard quality
3. Unfavorable market dynamics and strict policies can affect operations
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