Damon's Grill SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 483
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SWOT Analysis of Damon's Grill with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Damon's Grill

Parent Company

Damon's Grill

Category

Restaurants

Sector

Food and Beverages

Tagline/ Slogan

Great food. Great day and everyday.

USP

Quality and variety of menu with highly energetic ambience

STP

Segment

Restaurants and food chains

Target Group

Adults from middle and upper income group, sports enthusiasts

Positioning

Contemporary, high-energy, food-focused restaurant with  sports entertainment

SWOT Analysis

Strengths

1. Separated into the quiet dining room and the clubhouse with bar to cater to both the segments
2. The clubhouse allows patrons to go head-to-head in a trivia competition while eating their meals
3. Great restaurant heritage with a strong, committed and seasoned management team
4. It has been nationally recognized as one of the most distinctive casual theme concepts in the US

5. Wireless table top speakers allow the guest the rare restaurant opportunity to listen to any program being shown

6. Elaborate menu including our award winning barbecued ribs and best-in-class appetizers

7.  Association with sport ensures a frequent clientele

Weaknesses

1. Restricted to just very few locations in the United States and the United Kingdom.
2. High fat and high calorie content food, does not cater to health conscious segment
3. Restrictive concept which appeals only to sports enthusiasts

Opportunities

1. Venture into new markets as the brand has the capability of being globally accepted
2. Introduce more variety on the menu

3. More strategic marketing can lure sports enthusiasts and more people in general

Threats

1. Multiple players catering to the same segment
2. Rapidly growing health conscious population
3. Strong presence of competition

Competition

Competitors

1. Nando's
2. TGI Friday's
3. Chipotle Mexican Grill



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