Don Pablo's SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 524
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SWOT Analysis of Don Pablo's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Don Pablo's

Parent Company

Rita Restaurant Corporation

Category

Restaurant

Sector

Food and Beverages

Tagline/ Slogan

Big Tex, Bold Mex

USP

Big, bold flavors including the traditional favorites of mexican food

STP

Segment

Restaurants and food chains

Target Group

Youth from upper class and middle class

Positioning

A place to relax or celebrate with friends or family and savor a genuine Tex-Mex experience.

SWOT Analysis

Strengths

1. Have won the coveted “Choice in Chains” award from Restaurants & Institutions Magazine three different times
2. Each of their restaurants feature a traditional Tortilla Stand, where your flour tortillas are made fresh and cooked to order
3. Each Don Pablo's chooses a local charity as their CSR initiative
4. Innovative advertising and gift cards

Weaknesses

1. Affected brand image after the owner company filed for bankruptcy

2. High fat and high calorie content food, does not cater to health conscious segment

3. Outlets restricted only to the U.S.

Opportunities

1. Venture into newer markets/countries
2. Include wider food options on its menu

3. More expansion required by leveraging its past legacy

Threats

1. Multiple players catering to the same segment
2. Rapidly growing health conscious population

3. A full-service Mexican category has been on a decline with the growth of the fast casual that Qdoba and Chipotle and other brands just like that offer

Competition

Competitors

1. Applebee's
2. Chili's
3. Chipotle Mexican Grille

4. Panera Bread



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