Fatburger SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 811
Advertisements

SWOT Analysis of Fatburger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fatburger

Parent Company

Fog Cutter Capital Group

Category

Restaurant

Sector

Food and Beverage

Tagline/ Slogan

Distinctive seasonings and attitude since 1952

USP

Biggest, juiciest burgers served in the ambience of good music

STP

Segment

Restaurants and food chains

Target Group

Youngsters & adults, middle to upper middle class, fast food , music lovers

Positioning

Freshest, biggest and juiciest burgers, cooked to order, being served for ages

SWOT Analysis

Strengths

1. The promise of the biggest burger is not a false one
2. Good word of mouth advertising due to the fact that it has consistently received the critics vote for best burger
3. Promise of ‘real’ ingredients
4. Promise of distinctive seasonings

5. Presence across geographies including approx 30 countries

6. Established brand with a presence of many decades

Weaknesses

1. Very high calorific content in food not appreciated by health conscious people
2. Burger segment is extremely competitive hence low market share, and also low brand recall

Opportunities

1. Seasonal menus can be tried out in keeping with the burger/fast food theme
2. Leverage on Fat rewards offered to increase loyalty
3. Leverage ‘Fatwear’ as a brand to increase visibility

Threats

1. Change in mindset towards vegan/healthier food
2. Large competition in the burger themed restaurant space
3.Inceasing costs of raw materials can affect profits and business operations

Competition

Competitors

1. In n Out
2. Freshness Burger
3. Whitecastle

4. Mc Donalds

5. Burger King



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.