Fatburger SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 757

SWOT Analysis of Fatburger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Fog Cutter Capital Group




Food and Beverage

Tagline/ Slogan

Distinctive seasonings and attitude since 1952


Biggest, juiciest burgers served in the ambience of good music



Restaurants and food chains

Target Group

Youngsters & adults, middle to upper middle class, fast food , music lovers


Freshest, biggest and juiciest burgers, cooked to order, being served for ages

SWOT Analysis


1. The promise of the biggest burger is not a false one
2. Good word of mouth advertising due to the fact that it has consistently received the critics vote for best burger
3. Promise of ‘real’ ingredients
4. Promise of distinctive seasonings

5. Presence across geographies including approx 30 countries

6. Established brand with a presence of many decades


1. Very high calorific content in food not appreciated by health conscious people
2. Burger segment is extremely competitive hence low market share, and also low brand recall


1. Seasonal menus can be tried out in keeping with the burger/fast food theme
2. Leverage on Fat rewards offered to increase loyalty
3. Leverage ‘Fatwear’ as a brand to increase visibility


1. Change in mindset towards vegan/healthier food
2. Large competition in the burger themed restaurant space
3.Inceasing costs of raw materials can affect profits and business operations



1. In n Out
2. Freshness Burger
3. Whitecastle

4. Mc Donalds

5. Burger King


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